AI Art director
AI Art director
AI Art director
AI Art director
Before the image, there’s a direction.
I use AI to explore how far a strong idea can go from there.
I consider creativity as a matter of direction before execution. It starts with curiosity, research and the skill to connect various inputs into something clear, intentional and worth making.
Today, I use AI to expand what Art Direction can do.
Not to replace creativity, taste or judgment but as a tool to turn ideas, concepts and visual directions into something tangible faster and more freely than before.
What I care about most, though, still stays human: taste, decision-making, sensitivity and the ability to shape a clear vision.
Outside of work, I’m constantly influenced by cinema, anime, books, communication and psychology. Anything that helps me better understand how images, stories and people work.
BASED IN
Rome, Italy
BACKGROUND
Degree in Communication Design at IED, Content Creator for 10+ years and Master in Generative AI
OUTSIDE OF WORK
Cinema, anime, books, calisthenics, beach volleyball
ALWAYS READING ABOUT
Psychology, communication, creativity, marketing
PERSONAL DETAIL
I like testing my mother with AI-generated videos, but she still often gets them wrong.