Art Direction, Campaign
Bonus Psicologo - Regione Lazio
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For the launch of the 'Bonus Psicologo,' a government fund aimed at encouraging teenagers to seek psychological counseling. The Regione Lazio was looking for a campaign that can effectively communicate while breaking through the stigma surrounding mental health.
Starting with clichés about psychologists, I've developed a print campaign designed to raise awareness among adolescents about a sensitive and intimate issue. The use of humor and exaggeration, along with nonsensical sayings, helps break down the stigma barrier, effectively reaching the target audience. The visual language, inspired by pop culture, extends the irreverent tone of the initiative while remaining appropriate for the intended audience.
