Lasagna della Nonna
Brand Strategy, Visual Identity & Packaging
Lasagna della Nonna brings back strong memories and feelings. It has the rich smell of slowly cooked ragù, the sound of fresh pasta being rolled, and the warmth of family gathered around the table.
Positioned as premium comfort food, it combines the simplicity of authentic ingredients with a modern aesthetic that appeals to both young audiences and expats seeking a taste of home.
The creative direction combines traditional and a modern pop aesthetic. It features retro-inspired anthropomorphic mascots and halftone textures that evoke a vintage feel.
Vivid colors and catchy slogans grab attention, while a fun, nostalgic look connects Italian culinary tradition with a fresh style.
Solid backgrounds and minimal graphic elements maintain a clean yet impactful design, making the brand both accessible and memorable.
By combining English with familiar Italian words, communication becomes youthful, friendly, and approachable.
This blend emphasizes authentic Italian roots, appealing to a global audience seeking genuine flavors.
