Nicola Massarenti
Brand Strategy, Brand Identity & Web Design
The primary logotype serves as a striking introduction to the new visual language.
The letter “o” is replaced by the number zero as a hexadecimal reference, and the typeface is inspired by the language of machine learning.
The visual language is complemented by illustrations that are reminiscent of the Voronoi diagram, symbolizing the connection between the mathematical and organic worlds.
The tessellation pattern of this diagram is a recurring feature in the natural and animal worlds.
The new values reflect Nicola’s unique approach, which is characterized by a human and personal touch that positions him as a specialist in AI and machine learning.
His signature sensibility is conveyed through a pastel-colored palette that accentuates his style.
