isaìa
Brand Strategy, Brand Identity & Packaging
The brand has been repositioned as a luxury product, with a focus on excellence in the DOP olive oil production. "Family tradition" is the tagline of isaìa because it possesses roots that take us back in time.
The branding has been influenced by Etruscan history, with a warm palette inspired by local terracotta workmanship merging with elegant illustrations enriched by the Etruscan style.
