Aeterus
Brand Identity, Art Direction, Web & App Design
This concept work focuses on a water bottle from a source situated near the mountain “Cima dei Preti”. It explores the evolving value of water over time, as it takes approximately 100 years to flow from the source, resulting in a unique product enriched with minerals and health benefits.
The presentation also incorporates detailed concepts and ideas discovered through research, which are integrated into various mood boards to be utilized in production. It distinctly references the world of wine as a source of inspiration to enhance the tactile and visual experience.
The language draws from Latin and the commercial materials use marble paper, a special technique that mimics the texture of marble and connects to the history of Italy. The illustration of the intricate development of internal mountain courses serves as a key element in the visual language.
