Brand Identity, Art Direction, Web & App Design
Aeterus
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The delivered brief was about a water brand with Italian roots, an international spirit, and a premium positioning. The concept revolves around the nature of water, which, starting from the mountaintop, takes several years to flow to the spring. From here, the product's quality is intertwined with time, elevating it to a luxury product as if it belonged to the world of wines.
From the Greek (klepsýdra), which literally means 'stealing water.' The logo portrays this analogy, while the minimal palette represents elegant luxury.
Drawing from classicism with a reverence for marble as a luxury material, the card represents the texture of marble paper. The bottle label, in addition to depicting the brand's texture with the characteristic indentations inside the mountain, is embellished with bas-reliefs to convey a sense of classicism.
The packaging resonates with a wine cellar and craftsmanship. Precious bottles, the feeling of wood on your fingers, and the sound it makes when you open the box.
